ABSA Premier Soccer League (SA)
South Africa’s Premier Soccer League (PSL) just about nicks it as the most lucrative league in the continent. Despite relatively being the youngest amongst the other leagues mentioned here (it was formed in 1996), the ABSA PSL remains one of the most popular and lucrative competitions in Africa. In 2007, the banking giant announced it had signed a whooping 500 million rand ($61 million) deal to sponsor the PSL for a five year period. It is by far, the biggest sponsorship deal in the continent. Aside this, the PSL also signed a deal in 2007 with sports television broadcaster Supersport for a mouth watering 1.6 billion rand ($195 million) for broadcast rights. This Supersport deal is the biggest sporting deal in South Africa’s history and made the PSL ranked in the top 15 leagues in terms of commercial broadcast deals.
Credit: Ventures Africa